Information you need to succeed!
Getting the message out
• Public relations and social media is about communication, first and foremost. You have an organization you're proud of, one you work hard to make successful. The trick is letting everyone else know about what you do and what you can offer. This is where public relations and social media can help. It's no longer an issue of sending out a press release and waiting for the phone to ring. Today you have to have an integrated plan, one that utilizes the power of both the power of the press and the reach of social media. CG Communications works with you to help you create a plan that will work and raise your organizations' profile both in your community and online. Our seminars will teach you how to do it all without spending the extra money on hiring a firm. Who knows your business better than you do? Who is better equipped to spread your message than you? CG Communications will help you take your ideas and put them into action so you can reach your goals and grow.
Time Management
• One of the biggest concerns small business owners and non-profits have when handling their own PR and social media is lack of time. We know you're already under the stress of the day-to-day operations of your organization. Who has time to also manage a public relations and social media campaign? CG Communications can help you create plans that won't cut into your already full schedule. We'll help you learn how to use tools that will allow you to run effective campaigns without spending hours a day to do it.
Multi-Media and Integrated Campaigns
• Interactive and integrated are the watchwords for successful public relations and social media campaigns. CG Communications will teach you how to use video to enhance your pitch and draw viewers to your social media sites. We'll show you how to combine your public relations and social media efforts into a single, focused campaign to reach the audience you want to reach. You'll learn how to coordinate your social media efforts with your public relations pitches as well as your events and community outreach strategies.

Effective Public Relations
• Public Relations is more than just writing press releases and
pitching stories. It's about building relationships with reporters,
editors, photographers and producers. Whether it's print, radio,
television or online content providers, relationships will help you get
your message out to the masses. Learn how news-decisions are made and
the best times to pitch your story. We'll teach you the same
techniques journalists use to determine what stories to publish or
broadcast so you can make the best pitches possible. You'll also learn
how to meet the journalists and begin to build relationships that will
help your pitches be more successful. We'll show you how to target the
right newsroom individuals, build a pitch database, how and when to
make your pitch and how to access online news organizations. You'll
also have opportunities to learn from and talk with actual working
journalists who will give you feedback on your public relations efforts.

Crisis Communications
• You may think you'll never find yourself standing before reporters
trying to explain a crisis. And for your sake, we hope you never have
to. But it happens and if it ever happens to you or your organization,
you need to be prepared to handle the media and deal with the fallout
from customers, supporters, officials, staff and the community. CG
Communications offers media training, interview training and will help
you learn how to handle the tough questions from the media and the
public, whether it's a one-on-one situation or at a press conference.
We'll work with you to help you craft a plan so you're prepared in the
event you should ever find yourself in a crisis situation. Plan ahead
and get the training and help you need now, because if you wait until
there's a crisis, it's too late.
Powerful Social Media
• Social media can help you target the audiences you want to reach,
without having to spend money on advertising and mass marketing. We'll
teach you the tricks major corporations use to reach out to their
customers, create online buzz and launch successful viral campaigns.
Blogs, podcasts, RSS feeds and "Vlogs" will raise your organizations'
profile and grow your customer base. We will show you how to set up an
interactive blog, how to use RSS feeds, shoot, edit and post video to
your sites, how to launch a podcast and video blog and integrate them
all together. We'll help you create a conversation strategy that will
help you be
interactive and get the most out of your social media efforts. You'll
also learn how to use online analytics and decipher the information to
make your campaign more focused and powerful.
CG Communications • 1020 15th Street, Unit 20-I • Denver, CO 80202 • 720.260.3101 • www.realpublicrelations.blogspot.com • www.cgcommunicationsonline.com • cdgallegos01@earthlink.net